the national retail federation is forecasting total spending this val en valentine's day is expected to spend $17.8 million and women are expected to spend about $50. >> a south bay woman's inviting a challenge over anyone who's been bullied about being over weight. heather. >> reporter: frank, crystal owns this plus lingirie store on meridian avenue and is using this as a platform to give women a voice on valentine's day. >>. super skinny models run down the model with stunningly shaped bodies are on the magazine cover. >> the media tells us we need to have firm buns and have a six pack. but when you don't meet that standard, they think we're bad, we're wrong, we're not sexy, we're not pretty, but we are. she sellslingery to -- lingerie to 12 size and over. >> i thought it would be power to feel say here is exceptionally how i felt about what you did to me. >> women are responding if numbers posting pictures and love letters to their letters on curvy girl's facebook page. my heartbreaks for you that you cannot see beauty in all bodys. >> st. johns psychologist says the letter writin